Definition of Communication
- Communication is the process of exchanging information, ideas, feelings, and messages between individuals or groups.
- It involves a sender, a message, a medium, and a receiver, ensuring understanding and feedback.
Goals of Communication
- Cognitive Goal – To increase knowledge and awareness about a subject.
- Affective Goal – To influence attitudes, emotions, and behaviors.
- Psychomotor Goal – To develop skills through practice and experience.
Components of the Communication Process
- Sender (Communicator/Originator) – The person who conveys the message.
- Message (Content) – The information being shared.
- Medium (Channel) – The method used to communicate (e.g., speech, writing, visuals).
- Receiver (Audience) – The person or group receiving the message.
- Feedback (Effect) – The response from the receiver, indicating understanding.
Types of Communication
- One-way Communication (Didactic Method)
o Information flows in one direction only (e.g., lectures, announcements).
o No immediate feedback from the receiver.
- Two-way Communication (Socratic Method)
o Involves interaction and feedback between sender and receiver.
o Example: Classroom discussions, doctor-patient conversations.
- Mass Communication
o Message reaches a large audience through radio, TV, newspapers, and social media.
- Folk Media (Traditional Cultural Communication)
o Uses local, traditional methods such as street plays, storytelling, folk songs.
Barriers to Effective Communication
- Physical Barriers – Noise, poor lighting, or technical issues.
- Psychological Barriers – Stress, anxiety, or preconceived notions.
- Cultural Barriers – Language differences, beliefs, or traditions.
- Lack of Feedback – Misunderstanding due to no confirmation of the message.
Importance of Communication in Medicine & Public Health
- Helps in patient counseling, health education, and disease prevention.
- Effective doctor-patient communication improves diagnosis and treatment compliance.
- Essential for public awareness campaigns on health issues (e.g., vaccination, hygiene).
Note-
- Communication is essential for knowledge-sharing, influencing behaviors, and effective healthcare delivery.
- Understanding different types, barriers, and methods enhances communication efficiency in medicine, education, and public health.
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COMMUNITY MEDICINE